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The Only Truffle Products Available in U.S. Made With Real Truffles,
Not Synthetic Flavorings
NEW YORK, N.Y. – October 20, 2010 – On September 12th, 2010, DA ROSARIO 100% USDA certified organic truffle products were featured on the Food Network hit show “Iron Chef America” (viewers: 2 million) as the featured secret ingredient in “Battle Truffle.” A long time staple of the “Iron Chef America” pantry, da Rosario products played the starring roll in Kitchen Stadium in this episode as chef Naomi Pomeroy of Portland’s Beast challenged resident Iron Chef Jose Garces in the head-to-head battle of earthy delights.
“We’re pleased that Food Network and “Iron Chef America”, influential players in the food world, chose to feature our products, made with 100% USDA certified organic real truffles, instead of other so-called truffle oils, which are typically made with a chemical additive,” said Rosario Safina, founder of da Rosario. “Today’s consumers demand to know what’s in their food. They expect top chefs and media brands to feature products that not only taste great, but are made from the purest and safest ingredients.”
da Rosario 100% USDA Certified Organic White and Black Truffle Butters, Truffle Oils, and Truffle Savory Seasonings were provided to the chefs. While chef Pomeroy impressed judges with her truffle menu of delicacies including bacon-wrapped sea scallops with black truffle vinaigrette, Iron Chef Garces reigned supreme with his creativity in dishes including truffled and sliced Wagyu sirloin with truffled egg and truffle salad.
da Rosario organic truffle products retail for $11.99 – $45.00 and are carried nationally by Earthy.com and Murray’s Cheese. For information on da Rosario, please visit www.darosario.com or call Rosario Safina at (212) 226-8572.
ABOUT DA ROSARIO
da Rosario’s creator, Rosario Safina, has been the driving force behind the popularization of truffles over the past 20 years. In 2002, Safina published the first book in the U.S. dedicated to this luxury item, “Truffles: Ultimate Luxury, Everyday Pleasure,” establishing him as the noted authority on the subject. Safina has appeared and been featured in outlets including Martha Stewart Living, CNN, Fine Living, Emeril Live, Good Morning America, The New Yorker, The Genuine Article with Gordon Elliott, and NPR. With da Rosario, Safina brings the purity of organic ingredients to his passion for truffles with the launch of the first-ever USDA 100% Organic truffle line. da Rosario organic truffle products are an official product of the Food Network’s Iron Chef pantry and have been featured in outlets including Food & Wine, InStyle, People, Everyday with Rachael Ray and CBS’ The Early Show, among others.