rosario@darosario.com http://www.darosario.com

Pizza a Casa | Pizza School NYC


"Mark Bello perfected the pizza, then built Pizza a Casa Pizza School, teaching pizza-crazed New Yorkers how to do it themselves. Last year The Village Voice declared Mark's pizza one of the three best in New York City. And it is sensational: a thin, crisp crust paved with the ideal balance of cheese and sauce, finished with fresh basil and a drizzle of top-grade olive oil. But you can't buy it. You have to make it. And this in a city with more than 1,800 pizzerias." — Regina Schrambling, Entrepreneur Magazine

Simply translated from Italian "pizza a casa” means "pizza at home". But it's so much more than that — it's a social happening that brings people closer together, united in the love of creating and sharing good food. At Pizza a Casa Pizza School, fostering this spirit of culinary camaraderie has been our mission since day one. Our school attracts pizza lovers from around the globe, all of them seeking the secrets of pizza-making perfection — no pizzeria oven requried. The proof is unbelieveable pizzas that our students create (and devour!) in our totally hands-on classroom, equipped entirely with home ovens. Our 10,000+ graduates agree, learning to make pizza the Pizza a Casa way is a fun, unique and totally unforgettable experience. It’s an experience that leads to a lifetime of incredible “pizza a casa” that will have friends and family amazed and the local pizzeria wondering where everyone has gone...

"Given that the city has of late been beset with a surplus of high-end pizzerias, it's easy to forget that the best pizzas don't necessarily require a wood-burning oven imported from Naples. And that's why the pies that Mark Bello teaches his students to make at Pizza a Casa Pizza School are such a revelation. Bello doesn't use fancy ingredients-think Fleischmann's yeast and AP flour-or a fancy oven (it's set at an attainable 500F), but the crusts that he conjures up are as crisp, chewy, and delicately charred as anything served at a restaurant. The toppings are applied with expert balance and minimal fuss, and the best part is that you can easily make it at home. Power to the people." — Rebecca Marx, The Village Voice


Mark Bello, founder of Pizza a Casa Pizza School, is a tour-de-force of creativity and energy, sharing his knowledge and love of pizza with unpretentious ease. Born in NYC and raised on the famous thin crust pizzas native to his NY and NJ upbringing, Mark’s passion for pizza was put to the test while earning his MFA in Sculpture from The School of The Art Institute of Chicago.

Far from home and in a land of deep-dish and dismal fast-food pizzas, he vowed to feed his need for the pizzas of his youth, so he took to his kitchen and endeavored to create a recipe for perfect pizza baked in a home oven. After a decade-plus of refinement, including a period of living, eating and cooking in Italy, Mark returned to his East Coast roots and established Pizza a Casa as a “nomadic” pizza educational company. For five years he taught at venues in NYC including the Astor Center, Whole Foods Culinary Center, Murray's Cheese and, most notably, his 5th floor walk-up in lower Manhattan. Many a weekend Mark's apartment morphed into a pop-up pizza school. Interest in Mark’s classes steadily increased through word-of-mouth, the press and online buzz. It became clear it was time to create a dedicated space to share the pizza-making magic full time.


In the spring of 2010, Mark and his wife Jenny opened Pizza a Casa Pizza School on New York City’s historic Lower East Side. Thousands of students later, and tens of thousands of pizzas made, the school is running seven days a week with public classes and private events.
Mark’s pizza and talent for sharing his expertise has been praised by the press with features in Food & Wine, Epicurious, Entrepreneur, Tasting Table, and as a repeat guest on Martha Stewart Living Radio. Mark has also had the distinction of being a presenter for the Chefs@Google series, and performing a sold-out solo event at The James Beard House. Mark was also recently named Pizza Expert in the Food & Wine Masters Series.

Now with the launch of Mark's innovative app DIY Pizza Pie, all the pizza-making magic is captured in a dynamic cookbook format that's a must-have for iPad packing pizza-makers everywhere. Viva la pizza!


“Mark— we are pleased to count you as a member of the Beard family. Thank you for a truly awesome workshop. You are a rock star!” - Izabela Wojcik, Director of House Programming, The James Beard Foundation

FALL 2013: Pizza a Casa Pizza School is pleased to announce its DIY Pizza Pie app for the iPad. DIY Pizza Pie is an 8-chapter dynamic cookbook, chock full of pizza-making wisdom presented in an innovative text/video and illustrated format. Download DIY Pizza Pie today and the power of the pizza is literally in your hands: http://bit.ly/diypizzapie

Pizza a Casa Pizza School  371 Grand Street, New York, New York 10002
media and event inquiries: jenny@pizzaschool.com

White Truffles Pizza Making Class NYC for Couples and Groups




About: Pizza a Casa workshops have been the talk of the town 5 years running, but don't just take our word for it Read More...

Description: Each $495 ticket covers admission for 2 people with Wine Paring.  Grab your spouse, boyfriend, girlfriend, your BFF (you get the point) and join us at Pizza a Casa Pizza School for a totally fun, totally delicious, 100% hands-on pizza-making class!  Oh yes, there will also be fresh white truffles and amazing Italian wines flowing.  Read More...

Unlike our regular Couples Pizza Class we'll start with a reception where you'll meet truffle maestro Rosario Safina, owner of da Rosario Organic Truffles, and Mark Fornatale, Italian Wine Portfolio Manager of Michael Skurnik Wines. We'll taste some truffled antipasti, sip some Italian bubbly and ready ourselves to make the dough — totally from scratch from the finest ingredients.


ABOUT THE TRUFFLES
Rosario Safina says: “It takes a very long time for a truffle to grow, and the environment is extremely important. Thus, the truffle is a very difficult yet ideal specimen. We work with a small group of local truffle hunters in Italy who respect the land and hunt for wild fresh white truffles that have a rich, pungent aroma that makes food and wine sing.  This is what we will be sharing at Pizza a Casa Pizza School for the most amazing pizza experience ever."

ABOUT THE WINES
Mark Fornatale had this to say: "Few have ever tasted a more divine pairing than the intoxicating perfume of fresh white truffle with subtle, sexy aromas of the Nebbiolo grape, the variety that makes up Italy’s most proud, profound and perfect wines, Barolo and Barbaresco… Join us …"

Available Dates & Times, Price, & Duration




Happy Halloween 2013

For new customers:

Buy 1 Get 1 FREE

5lb unit - $137.00 ea USDA Organic White Truffle Acacia Honey 
5lb unit - $150.00 ea USDA Organic White Truffle Mayonnaise 
5lb unit - $120.00 ea USDA Organic Black Truffle Mayonnaise
2lb unit - $ 49.35 ea USDA Organic White Truffle Butter
5lb unit - $147.00 ea USDA Organic White Truffle Vegannaise
5lb unit - $115.00 ea USDA Organic Black Truffle Vegannaise

For retailers: 

Buy 1 case USDA Organic White Truffle Butter and Get 1 FREE case Black Truffle Butter
Buy 1 case USDA Organic White Truffle Mayonnaise and Get 1 FREE case Black Truffle Mayo
Buy 1 case USDA Organic White Truffle Vegannaise and Get 1 FREE case

We have more offers for our honey, oils, and seasonings. Please inquire with us to find out more. Act now or you'll lose out!

For online shoppers:
We're offering a 30% off entire order

To place an order or for more information, send an email directly to andrew@darosario.com

Truffle Season 2013 | Buy 1 Get 1 Free

Fall is here and now is the perfect time to add daRosario Organic products to your menu, store shelves, and even kitchen counters.   Whether you're a chef at a restaurant, a manager at a retail store or even home chef, we have something for you. Call us or visit our website at www.darosario.com for a wide selection of prices and products.


For the food service industry:
Now that truffle season is here, consumer demand for fresh white truffles and real organic truffle products are increasingly high. Our USDA 100% Organic Truffle Butter is the perfect way to finish risotto, pasta, steak, potatoes, and many more. With just a teaspoon per serving, you can experience the full flavor of real white truffles in your favorite dishes. For an equally flavorful alternative, try adding a dab of our butter inside your burger patty and letting it cook on the flat top to medium rare, the flavor is extraordinary.


Better yet, try our USDA 100% Organic white truffle acacia honey. It can be used to finish pork belly, grilled cheese, roast duck, roast turkey, roast duck, and of course hot sandwiches. I forgot to mention, it's amazing filler for pork dumplings too!

We offer a new size on bulk pack USDA 100% Organic Truffle seasonings. If your dish has enough lipids and you want to add that real truffle flavor, this is the way to go. We also have organic truffle mayonnaise which goes great on sandwiches, burgers, as dip for fries, asparagus, and celery. For the vegans, we have our super popular organic truffle Vegannaise. We put it in veggie burgers, tofu salads, etc. Most importantly, it's 100% all VEGAN.


For new customers:

Buy 1 Get 1 FREE

5lb unit - $137.00 ea USDA Organic White Truffle Acacia Honey 
5lb unit - $150.00 ea USDA Organic White Truffle Mayonnaise 
5lb unit - $120.00 ea USDA Organic Black Truffle Mayonnaise
2lb unit - $ 49.35 ea USDA Organic White Truffle Butter
5lb unit - $147.00 ea USDA Organic White Truffle Vegannaise
5lb unit - $115.00 ea USDA Organic Black Truffle Vegannaise

For retailers: 
Our business here is growing greatly. In NYC, we work with Naked Earth, Rainforest and even Whole Foods. If you'd like to join our expanding network, feel free to contact us via email or phone. We'd love to have you come on board.
        
For a limited time, we have a few great deals offered once a year. Upgrade your shelves and inventory with real organic truffle products that are 100% USDA Organic. Below is a small selection of the deals we have now:

Buy 1 case USDA Organic White Truffle Butter and Get 1 FREE case Black Truffle Butter
Buy 1 case USDA Organic White Truffle Mayonnaise and Get 1 FREE case Black Truffle Mayo
Buy 1 case USDA Organic White Truffle Vegannaise and Get 1 FREE case

We have more offers for our honey, oils, and seasonings. Please inquire with us to find out more. Act now or you'll lose out!

For online shoppers:
We're offering a 30% off entire order

To place an order or for more information, send an email directly to andrew@darosario.com

Don't forget the holidays are right around the corner. Please remember to use only real truffles, your guests deserve it. At daRosario Organics, we are the only source for top quality and never before seen truffles for food service, retailers, and consumers.
   
daRosario Organics: Real truffles, real taste.


daRosario Organic Truffle Products Fuels Expansion in 2013

Searching for Independent Food Service Broker

BROOKLYN, N.Y. – June 19, 2013 – Da Rosario, the country’s only line of USDA 100% organic truffle products, today announced several major initiatives designed to expand the company’s capabilities, product offering and availability.
 
In response to rising demand for its products, da Rosario Organics has opened its own production facility at the Organic Food Incubator in Long Island City, NY. The new facility produces all of the brand’s USDA 100% organic truffle products and bottles its small family farm USDA organic extra virgin olive oils. The company is also introducing new and updated truffle products, including new sizes and lower prices on its USDA organic fresh truffle mayonnaise. da Rosario is the only certified USDA Organic Truffle company in the world. All of their items are USDA 100% Organic and for tri –state accounts we are LOCAL and will have the “Made in NYC” logo on the label also as we redesign our labels shortly.
 
“Since we invented the process of making real truffle products that were certifed USDA 100% organic, our business has grown 500% since 2009,” says Rosario Safina, founder of da Rosario Organics. “Now that we have the increased production capacity, in 2013 we’ll expand our presence in markets to Florida, Midwest and West Coast.”
 
Restaurants, hotels and caterers want to use real truffle products they just have to know who we are and try our products. The market is quite large with many upscale and mid price restaurants using over 75 million dollars a year of truffle products and 99% of them are just artificially flavored. And as the market expands into more mid priced eateries like burger restaurants, pizza restaurants and into healthy/natural food restaurant we are in the perfect place right now.
 
We are looking for independent brokers that already rep lines that go into the above mentioned markets. We pay very high commissions – 15-25% depending on the product and the territory is wide open. We want to add brokers on the West Coast, FL, Midwest, FL, Mid Atlantic. We have good coverage in the NY tristate area and New England, but we can always turn these accounts over to someone that can bring more sales to the table.
 
What type of lines would this person have that would make them successful and compatible with our line? Natural/organic/high quality center of the plate proteins; high end grocery items, charcuterie, organic fruits and vegetables.
 
If you would like to learn more please email me at – Rosario@darosario.com- or call – 212-226-8572

daRosario Organics Exhibiting at The Seed NYC 2013


daRosario Organics is proud to be exhibiting at THE SEED EXPERIENCE on May 18-19th in NYC.  Come taste our exciting new addition to our line: daRosario USDA Organic White and Black Truffle Vegannaise - only available at the show!

It's the perfect condiment for tofu salads, nut salads, seitan, grilled veggie burgers, even vegan sushi rolls.

We're also offering tastings of two types of small batch USDA Organic Extra Virgin Olive Oils, as well as USDA 100% Organic Truffle and Porcini Extra Virgin Olive Oils.

Stop by our booth and get a 30% discount card good on www.darosario.com.

daRosario Organics at Green Festival NYC on April 20-21


daRosario Organics Introduces
USDA Organic White Truffle & Black Truffle Mayonnaise Made With Real Truffles

Full Line of Real Truffle Products Available for Sampling and Sale at Green Festival
New York City, April 20-21, Javits Center

BROOKLYN, N.Y. – April 8, 2013 - daRosario Organics, the country's only line of USDA 100% organic truffle products, today announced two new additions: White Truffle and Black Truffle Mayonnaise.  Made from USDA Organic mayonnaise and the company’s proprietary USDA 100% Organic white or black truffle EVOO concentrate – loaded with real, organic white or black truffle pieces you can actually see – daRosario USDA Organic White and Black Truffle Mayonnaise is the only product of its kind on the market today. 

“daRosario USDA Organic White and Black Truffle Mayonnaise is perfect for seafood restaurants, steak and burger houses, French bistros, New American cuisine, upscale sandwich shops, caterers, food production, French fry shops and upscale hot dog/sausage shops,” says Rosario Safina, founder of daRosario Organics.  “It brings new life to comfort food, and an exciting new discovery for customers.”


Used as a condiment with quality burgers, roast chicken, hand-cut French fries, sandwiches like roast beef, roast pork, or roast turkey – even sushi, hand rolls and negimaki – daRosario USDA 100% Organic White and Black Truffle Mayonnaise offer a quick, easy way to step up traditional dishes.  Used in the prep, the products can be used to ramp up lobster rolls, seafood salads, deviled eggs, dressings, chilled sauces and dip for crudités and canapés. As a cost-effective measure, the products can be diluted with homemade organic mayonnaise to create dips, or impart a more subtle flavor.

Already, restaurants have seen how daRosario USDA Organic Truffle Mayonnaise drives business. “daRosario USDA Organic Black Truffle Mayonnaise is the top seller on the menu, with over 60 orders every day on the weekends,” said Omer Shorshi, Partner at Pommes Frites in New York.

Today, mayonnaise is the #1 selling condiment in the country. Sales of mayonnaise—in both total sales and units sold – dwarf both salsa and ketchup. According to SymphonyIRI Group, a market research firm in Chicago, more than 396,376,100 units of mayo were sold in the 52 weeks to Sept. 5, 2010, generating more than $1.258 billion in sales, compared with 271,312,400 units of salsa for $764,299,900, or 256,891,700 units of ketchup for $481,278,800. “Flavored mayonnaise is the new salsa,” said Safina.

Packed in 3.8 oz. glass jars and 2 lb. food service tubs, daRosario Organics White and Black Truffle Mayonnaise will be available for tasting and sale at the Green Festival in New York City April 20-21 at the Javits Center along with the full line of USDA Organic real truffle products.

For information on daRosario, please visit www.darosario.com or call Rosario Safina at (212) 226-8572.

Whole Foods Market - Greenwich Great Chefs Event 2013

What a great evening, our table was four deep right from the start.  The pictures were taken prior to the attendees arriving when everything looked picture perfect.  We had our in house signage that was spread throughout the table calling out participating vendors.  Each attendee received a copy of the WFM “tasting notes” that also included all our vendors, this was included in their event gift bag that Greenwich Hospital handed out at the end of the evening.
  






Attendee favorites at the tasting table was the truffle honey, we also had the truffle butter served with Artisan Flatbreads for attendees to sample and see the incredible flavor profile of the products.

 
A special passed selection from our Executive Chef featured a Crostini with roasted butternut squash, sautéed shallots, fennel, apple, fresh herbs and of course daRosario Truffle Butter.


This past Friday, March 1st, GRW was honored to be a part of Greenwich Hospital’s 2013 Great Chefs culinary event at the prestigious Westchester Country Club.  For the past 28 years, this important annual fundraiser, benefitting Community Health at Greenwich Hospital (CH@GH) has been gathering together the finest restaurants, caterers, and wine & spirit distributors from lower Fairfield and Westchester counties for an evening of exceptional food and beverages to be enjoyed by more than 500 guests who attended this sell-out event.



500% Growth in Sales of Da Rosario | USDA 100% Organic Truffle Products Fuels Expansion in 2013

Opens Production Facility, Enlists Tri-State Distributor, Announces Web Store

BROOKLYN, N.Y. - February 11, 2013 - Da Rosario, the country's only line of USDA 100% organic truffle products, today announced several major initiatives designed to expand the company's capabilities, product offering and availability.

In response to rising demand for its products, Da Rosario Organics has opened its own production facility at the Organic Food Incubator in Long Island City, NY. The new facility produces all of the brand's USDA 100% organic truffle products and bottles its small family farm USDA organic extra virgin olive oils. The company is also introducing new and updated truffle products, including new sizes and lower prices on its USDA organic fresh truffle mayonnaise. Da Rosario is the only certified USDA organic truffle company in the world, with a full line of items that are USDA 100% organic that will soon bear the "Made in NYC" logo.

"Since we invented the process of making real truffle products that were certifed USDA 100% organic, our business has grown 500% since 2009," says Rosario Safina, founder of Da Rosario Organics.  "Now that we have the increased production capacity, in 2013 we'll expand our presence in markets to the Midwest and West Coast."

In addition, Da Rosario has enlisted a master distributor, Ace Natural, which since 1994 has exclusively offered organic and vegan food products, to capitalize on the growing popularity of its products. Ace Natural will directly deliver to and invoice wholesale customers nationally and in the New York metro area. 

"Ace Natural is truly the largest and only real player in the Tri-State area," said Safina. "Their passion to bring the best in organic foods to their customers perfectly fits our goal of only offering the best real organic truffle products to chefs and retailers."

And to answer consumers' insatiable demand for real truffle products on a national basis, the company will be launching its own Amazon-based web store in the coming months. Featuring the full line of products, the site will offer USDA 100% organic truffle products, small grove organic extra virgin olive oils and fresh truffles, along with gift sets and recipes created personally by Rosario Safina, including ones from his book "Truffles: Ultimate Luxury, Everyday Pleasure."

For information on Da Rosario, please visit www.darosario.com or call Rosario Safina at (212) 226-8572.

ABOUT da ROSARIO Organics
Da Rosario's creator, Rosario Safina, has been the driving force behind the popularization of truffles over the past 20 years. In 2002, Safina published the first book in the U.S. dedicated to this luxury item, "Truffles: Ultimate Luxury, Everyday Pleasure," establishing him as the noted authority on the subject. Safina has appeared and been featured in outlets including Martha Stewart Living, CNN, Fine Living, Emeril Live, Good Morning America, The New Yorker, The Genuine Article with Gordon Elliott, and NPR. With Da Rosario, Safina brings the purity of organic ingredients to his passion for truffles with the launch of the first-ever USDA 100% organic truffle line. Da Rosario organic truffle products are an official product of the Food Network's Iron Chef pantry and have been featured in outlets including Food & Wine, InStyle, People, EW.com, Everyday with Rachael Ray and CBS' "The Early Show," among others.

daRosario USDA 100% Organic Truffle Mayonnaise


Our truffle mayonnaise is made with organic mayonnaise with organic truffle pieces.
  • Spread on a burger made with kobe or any other top-quality beef.
  • Dilute with plain organic mayo and use as dip for french fries and crudités.
  • Give roast beef, roast pork or roast turkey sandwiches a flavorful boost.
  • Step up your lobster roll with a teaspoon of our black truffle mayonnaise.