rosario@darosario.com http://www.darosario.com

What's your favorite ingredient to cook with?

I go through phases but I always have da Rosario white truffle oil and a high quality Banyuls vinegar on hand.

Rosario Safina featured on The Daily Beast

The Daily Beast features Rosario as its newest Buzz Board Insider for Food:

Celebrate National Grilled Cheese Month with Truffled Grilled Cheese

To celebrate National Grilled Cheese Month, da Rosario will offer a special truffled grilled cheese recipe every week throughout the entire month of April. da Rosario brings truffle indulgence to comfort food by upgrading everyday meals with real, yet affordable, truffle flavor. Our first recipe in celebration of National Grilled Cheese Month is:

Grilled cheese with camembert, black truffle butter and sliced pear

2 slices of whole wheat bread or brioche bread
Enough thin slices of camembert to cover one slice of bread
1 tablespoon of sweet butter
1 teaspoon of da Rosario USDA 100% Organic Black Truffle Butter
1/8 of one small pear of your choice

Instructions: Make sure the pear is peeled, all seeds and tough inside is removed. Slice the pear into paper thin slices. Keep on the side.
Heat your sauté pan on medium. Butter the sides of the bread that you will place down in the sauté pan. Once they are lightly browned, on each slice of the bread add the cheese and add ½ tablespoon of the da Rosario USDA 100% Organic Black truffle butter on both inside slices on the bread. Add the sliced pears on both slices of the bread. Close the sandwich, press it down with a spatula and put the heat on low and cover for a few minutes. Remove the lid, turn off the heat and with the remaining black truffle butter spread on top of both sides the sandwich and put back into the pan for another minute. Take the sandwich out and cut into four squares and serve.

Delicious Living magazine featured da Rosario’s white truffle savory seasoning as their monthly indulgence


da Rosario Celebrates the Year of Affordable Luxury







FOR IMMEDIATE RELEASE

Media Contacts:
Baltz & Company
Chloe Mata Crane/ 212-982-8300 x104 / cmcrane@baltzco.com
Ilana Alperstein / 212-982-8300 x103 / ialperstein@baltzco.com

da Rosario Celebrates the Year of Affordable Luxury
10 Ways to Splurge Smarter in 2009: Truffle Indulgences Meet Comfort Food

NEW YORK, N.Y., January 8, 2008 – Truffles may seem like an unattainable treat, with the price of fresh truffles reaching as high as $4,000 per pound in 2008, but now home cooks can affordably indulge without breaking the bank. Truffle products including oils, honeys, butters and seasonings offer ways bring home the essence of truffles, minus the hefty price tag.

da Rosario products are the first and only 100% USDA certified organic truffle products on the U.S. market, and have already gained a cult following from chefs and gourmet retailers nationwide for their affordability and pure truffle flavor, in contrast to their synthetic imposters. Upgrade everyday meals on a budget with real truffle flavor in classic and comfort food dishes.

da Rosario’s “10 Ways to Splurge Smarter with Truffles in the New Year” include:

USDA 100% Organic (White & Black) Truffle Flavored Olive Oil
1. Whisk into your favorite salad dressing.
2. Stir into almost any cream soup.
3. Brush over cheese for an aromatic and gooey grilled cheese sandwich.
4. Drizzle into the center of a chicken pot pie while warm.
da Rosario’s USDA Organic Savory (Black & White) Truffle Seasonings
5. Sprinkle over scrambled eggs for a decadent breakfast treat.
6. Sprinkle over NY strip steak and let melt into the juices before serving.
da Rosario’s USDA 100% Organic White Truffle Butter
7. Mix into your favorite mashed potatoes recipe for an added intensity.
da Rosario’s USDA 100% Organic Acacia Honey with White Truffles
8. Brush over grilled pork chops before sprinkling with sea salt.
9. Drizzle over pear slices and shaved Parmigiano-Reggiano.
10. Drizzle over vanilla ice cream for an original take on a classic dessert.

For more recipes and information on da Rosario, please visit http://www.darosario.com/ or call Ilana Alperstein at 212-982-8300 x103.

ABOUT DA ROSARIO
da Rosario launched the first-ever USDA 100% Organic truffle line, which combines the purity of organic truffles with high-quality ingredients including organic olive oil, butter, and Acacia honey, among others. da Rosario’s creator, Rosario Safina, has been the driving force behind the popularization of truffles over the past 20 years. In 2002, Safina published the first book in the U.S. dedicated to this luxury item, “Truffles: Ultimate Luxury, Everyday Pleasure,” establishing him as the noted authority on the subject. Safina has appeared and been featured in numerous outlets including Martha Stewart Living, CNN, Fine Living, Emeril Live, Good Morning America, The New Yorker, The Genuine Article with Gordon Elliott, and NPR.